Thanksgiving means different things to different people. For some, it’s a respite from work to be spent with family and friends. For others, it means an excuse to gorge on food, drink, and football. And for still others, the chief significance of Thanksgiving is that it leads to the day after Thanksgiving, the day with the most incredible deals: Black Friday.
But at MoralEyes, Thanksgiving means even more; it’s our anniversary. You see, last year, our CEO, Joe Sacks, was driving to a Thanksgiving Day celebration with his brother and sister in-law when the conversation turned to the incredible story of Blake Mycoskie and his one-for-one shoe company, TOMS Shoes. Inspired by TOMS’ combination of charity and commerce, Joe conceived of an eyewear company that would mitigate the worldwide need for vision correction by donating a pair of reading glasses for every pair sold. Invigorated, he began work on the project that would become MoralEyes the very next day: Black Friday, 2010.
To commemorate this one-year anniversary, we wanted to do something special. The obvious choice on Black Friday would be to hold an amazing Black Friday sale. But how could we twist the concept to honor the philanthropic aspect of the company? And then it hit us. What if rather than dropping our prices, we raised our donations? Introducing the MoralEyes Black Friday Sale: For every pair of eyewear sold on Friday, November 25th, 2011, we’re donating 2 pairs of new reading glasses to our non-profit partner, New Eyes for the Needy.
It’s a completely different take on the Black Friday Sale, and lends a whole new meaning to the phrase 2-for-1.
So happy holidays,
And happy shopping,
Your friends at MoralEyes