Before we were able to put MoralEyes glasses in stores, Joe and I spent months building the back end of our business. We tirelessly worked every waking hour, fine tuning our infrastructure, developing our strategy and anxiously looking forward to the day we could make our first sale and our first donation.
That was the point after all.
We had partnered with a local charity called New Eyes for the Needy. New Eyes has been improving vision around the world since 1932 and is now helping us distribute our glasses to those that need, but can’t afford them.
As our first sales came in, we began working on our first donation and on March 30th it was ready to ship out, 1200 pairs. For months we’d been working on putting together our first donation and the moment it went out the door—we began working on our second. Joe has set the goal; doubling the number of glasses we donate this time around. I look forward to making that happen.